Company Status Updates boost your audience exposure. If your company has a page on LinkedIn you can post status updates. Keep your followers thinking about your company by sharing announcements, promotions, news articles or videos. Updates will appear on your followers home pages.
Followers can like, comment on or share updates, which develop a unique conversation with your company. The best part…These interactions can be seen by their networks which will expose you to a bigger audience. You can also use metrics to see what followers found engaging, which allows you to optimize the conversation.
In order to access the Company Update section, you must go into your “admin tools” and select “Designated users only”, then choose yourself or whomever else you give access to write status updates. Save this setting and then an update status box will appear on your company page.