Follow the Yellow Brick Road of the ever expanding Social Media network and you’ll be on the path to finding your way into homes and offices everywhere.
Facebook is one of the leading social media networks with more than 300 million active users, where 50% of them log on daily and the fastest growing demographic is 35 years and older. The average user has 130 friends and more than 8 billion minutes are spent on FB each day (worldwide). That is a lot of people snooping around in other peoples profiles and checking out what they’re “friends” are up too.
That is why it is imperative to have a presence on FB for your business. Don’t be intimidated by how to create a FB page or group. It is very simple. Click here to see how www.meetyourtargets.com/blog/?p=12 You see, when ever someone becomes a “fan” of your page ALL their friends see it too. Viral marketing is one of the best ways to spread the word about your company and by simply updating your FB wall every week, you’ll spread the word and gain more exposure… FREE exposure!
Twitter is the fastest growing member community with more than 7 million Twitterers (a.k.a. Tweeters or Tweet-ettes). The largest age group on Twitter is 35-49, comprising almost 42% of the site’s audience.
O.k., I must admit that I follow Ellen DeGeneres on Twitter. She has close to 4 million followers and gives meaning behind marketing on Twitter. She has contests and plays games with her followers. She’ll be traveling in different parts of the country and will Tweet for Alabama to stay tuned because she has some exciting news coming up. Then, when she gets there she’ll Tweet clues as to where prizes are hidden. She also uses it to promote upcoming shows or get questions from followers to ask guests she’ll be interviewing on her show. She’s interactive and engaged. She’s inside people’s homes and connected to them and they feel connected to her.
For your business you can tweet to keep people up to date on your latest news, create a fun contest or link to your blog or website. It’s a great way to stay connected and reach out to your followers. Make sure you have a link to your Twitter page through your website and FB page.
Mashable www.mashable.com recently ran a faceoff between the two leading blog platforms, WordPress and Typepad. The winner?? With more than 4,000 votes from bloggers everywhere, WordPress www.wordpress.com swept the numbers leading with 87% of the votes.
Why do you want to blog? Fresh content, become an expert in your field, keep people informed on your company and/or products and keep an ongoing relationship with both your prospects and your clients.
Many people feel that a blog is too much work, but it’s not. Here are a few tricks to make it easy for you to keep fresh content on your blog.
1) Create a “blog idea folder” to keep on your desk or just create a folder on your desktop to dump ideas into.
2) Build content from your day to day activities and conversations. Every time you read an article or have an interesting conversation with someone regarding your industry, jot it down and add it to your folder or even rip the page out of the newspaper or magazine.
3) Pick a day every week or every other week, depending on your time, to blog. Grab an idea out of your folder and have a quick conversation about it on your blog.
4) It’s o.k. to keep it short and simple. Maybe a summary of what you read in 1-4 sentences and then link to the article.
5) If you have insight into something that you want to share, go for it.
6) Company news? Blog it. New hires? Blog it. Anything going on within your company? Blog it.
Here’s the good news you can sync all three of these together. Use the content you write on your blog and post it on your Facebook wall, then set up the application on your FB page to automatically link all your postings to your Twitter. (read this post to learn how to do that: www.meetyourtargets.com/blog/?p=23
If you blog, that blog can live on your FB wall and can have a link on Twitter. Beautiful, huh??