If you’re thinking about marketing your company on Facebook (FB), you have two different options, create a FB Page or create a FB Group. It can get pretty confusing to know which one to use and how to set it up, so hopefully the following will help guide you to making the right decision based on your company/product and needs.
The first option is a FB Page, which is similar to a normal profile. Pages are distinct presences, separate from user profiles, and optimized for an organization’s needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fan’s recommendations to their friends. They are designed to be a media rich, valuable presence for any business or brand. Pages have two walls, one of what the Page owner writes, and one just for fans to write their own messages. Like a normal FB profile, Pages have tabs that uncover more information.
A Page is generally better for a long-term relationship with your fans, readers or customers. This is a great option for those that want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed FB’s 5,000 friend cap.
- Fan Pages get indexed by Google, so search engines can find them
- You can see which Pages your friends are fans of via the “info” tab on their profile
- They can be viewed by non Facebook members
To create a Facebook Fan Page: www.facebook.com/pages/create.php
Your second option is to create a FB Group. A Group is great for organizing on a personal level and for smaller scale interaction around a cause. They are generally better for hosting a (quick) active discussion and attracting quick attention. You can set joint permissions on groups so that they are either open to anyone, closed (where users must get admin approval to join) or secret (invite only). Groups have admins that manage the group, approve applicants or invite others to join. Admins can also appoint “officers” who are nominally in charge.
- You’re allowed to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually)
- Better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.
To create a Group Page: www.facebook.com/groups/create.php