In basketball the triple threat position is used to get you in position to pass, shoot or drive. It also helps you see the floor, your teammates and helps you see the defense.
When you want to be successful in your business, you can utilize the Triple Threat position. This will enable you to identify who you’re passing too, where you need to aim and how to drive it in to win.
Just like receiving a scouting report that reveals the players every move before the big game, your company needs to identify who their targets are by doing an extensive analysis on them. Then, you will determine where to aim in order to get the most results.
There are several databases where you can access company and contact information based on industry, title, location, etc. The List and D&B reports are just a couple, but for better results ask a few of your clients what publications or websites they visit daily or monthly. Research and find out if your main targets are speaking on any panels or attending any local events. It’s always best to try and meet your target and then follow up with them after an event.
Get to know your target, establish a relationship and then build one. Soon enough, they will know who you are, what you offer and how to get a hold of you when they need something. Score!