I am looking forward to speaking tonight at the University of Washington to the students in Andy Boyer’s Entrepreneurial Marketing class. Our topic will be in Marketing and Social Media and “How to Build an Effective Online Presence”. Here are some highlights and quick reference points I’ll be discussing.
Content DRIVES Social Media- What makes good content and how to apply it to your social media strategy.
Content drives social media. If you’re not engaging or informing your audience, you’re not getting your name in front of them. Become your own publisher. This will help you lower your marketing costs by cutting your marketing budget by 90%, you will be independent and not have to rely on others, each piece of content becomes a marketing pull and you can rapidly build your business. Here is how:
4 Step Strategy to Growth:
- Become a publisher – Create valuable content
- Integrate social media– Make it easy to share
- Build a community using existing social networks – Bring people together using popular networks.
- Build your own community – Own your turf.
What makes for great content:
- Visually appealing
- Conversation inviting – ask for thoughts
- Loose the sales angle
Types of content:
- How to articles – Share details and show people
- Expert interviews – On camera, via skype or over phone
- Reviews – Books, products or services and be honest in your reviews
- Case Studies – Share success stories of others (Challenge, Solution, Results)
- News Stories – Do weekly wrap ups and summaries.
How to create Content for Facebook
- Create an Editorial Calendar
- National Awareness months
- Breast Cancer Awareness
- National Pet Month
- Hire a community manager – They can answer all the questions
- Break news on your wall – Keep folks informed
- Post 3rd party article daily
- Post your own daily article
- Regularly ask questions
- Announce fan of the week
- Company events/announcement
- Product launches
- Save article links and other information you’ve read in magazine’s for quick “shares”, references and talking points.
Be a Producer – How to Produce Content for your Social Media Pages and Blog
There are four types of content producers. The Professor, The Air Traffic Controller, The Wonderer or The Reporter? Here are the descriptions. Which one are you?
- Be the Professor: He’s the know-it-all guy who educates and explains everything.
- Be the Air Traffic Controller: Direct people to other resources that can be useful to your audience so they see you as someone that can help them cut through the web clutter.
- Be the Wonderer: Ask your audience questions. Draw your audience in and kick-off a dialogue.
- Be the Reporter: Tell people what you’re working on and what you’re thinking. This re-populates the blog and keeps it alive.
Based on the majority of my blogs, I’d say that I’m the Professor because I love to teach people and educate them on certain topics. During a busy week, I become the Air Traffic Controller and just link good articles that I’ve read. Bottom line is do what feels sustainable to you. You will find an audience.
Who to Follow for the Best Social Media Resources Tips and Best Practices:
There are many great Social Media experts that we like to follow to learn from. Here are some of our favorite:
- Mari Smith – Often referred to as “the Queen of Facebook”, Mari is considered one of the world’s foremost experts on Facebook marketing and social media. Her FB page is http://www.facebook.com/marismith and her Twitter handle is www.twitter.com/marismith
- Social Media Examiner – The world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales http://www.socialmediaexaminer.com/
- Pete Cashmore – Is the founder and CEO of Mashable, an award-winning site and one of the largest and most popular destinations for digital, social media, and technology news and information with more than 20 million unique visitors per month. Follow him on Twitter at https://twitter.com/mashable or Facebook