I just read a great article posted by Social Media Examiner about how small business will thrive in Social Media in 2012. Here is a snippet of the article. To read the whole thing, I posted the link at the bottom.
Mass consumer adoption of social media: There are more than 800 million active Facebook users, 80% of all Americans use a social network and Americans spend more time on Facebook than any other U.S. website (Nielsen). Your customers are there.
Small businesses see big results with social media: A significant 61% of small businesses are landing new customers through social media activities (CrowdSPRING). Plus, more than 70% of small businesses using social media see increased traffic and more than 60% improve search rankings (2011 Social Media Marketing Industry Report).
Smaller businesses find social media costs very low: Nearly 60% of small- and mid-sized businesses spend less than $100 to market via social media (Marketing in a Digital World, Zoomerang).
The article has some great pointers and I just signed up for their Small Business Social Media Summit.
Link to entire article: http://www.socialmediaexaminer.com/small-businesses-set-to-excel-with-social-media-in-2012/