What the heck should you blog about? Many of my clients are intimidated by blogging. One of the suggestions I give them is to create a folder. Every time you come across an interesting article, read something online or have an insightful discussion with a peer or client- add the clip to your folder. Then, once a week grab an interesting tidbit from your collection and blog about it.
Ethan suggests other great pointers to help motivate bloggers. Give your readers something they need. Ask yourself, 1) Who’s your audience 2) How can you fulfill their need and 3) Figure out how to fulfill it. Ethan suggests writing down the things you’re learning that you don’t want to forget and write about a certain area of your expertise