You’re not alone if you have an intern or young employee running your social media because you feel they’re more experienced than you. While this may be good for the short run, it can hurt your company and image in the long run.
One of the keys to a successful social media strategy is engaging and connecting with your audience. An intern or young employee won’t have the depth or knowledge of your company culture. When utilizing social media, you’re opening the door to your company and welcoming people inside. It gives them an experience of who you are: what your philosophies are, what you read and research, how you run your business and how you would work with clients.
You need to make sure the person managing your social media, represents your culture, speaks your language, knows your purpose and can add value to your audience.
Create a social media strategy where you know what you want to achieve and how to tie it into your goals.